Mission and vision

Mission
Maaling is a pig breeding centre, that is selling purebred Landrace females and boars and YL hybrid females. We are selling progress in production results in multiplier herds and conventional herds inside and outside of Denmark.

We are a serious and active partner, who ensure genetical progress for our customers. Our knowledge about genetics is your benefit as a customer at Maaling.

Only motivated and engaged employees can create the added value in our quality products that our customers wish for. Therefore, it is a natural thing for us to ensure a high degree of employee satisfaction.

Vision & Goals
Through targeted breeding, and with utilization of the newest genetic methods as well as passionate employees, Maaling wants to be in the top 3 on the ranking of the best Landrace and Duroc DanBred breeding herds. Moreover, we want to become the leading supplier of Landrace boars to the Danish AI stations.

We wish to be the preferred business partner by having focus on quality and strive for high customer satisfaction.

To realize the vision, our company has the following objectives:

To sell animals of high quality
To focus on employee wellbeing
To emphasize on a culture of good humor and commitment
To create a secure and comfortable working day
To make customers feel safe and treated properly, when making business with Maaling

Yet, we did not mention animal welfare. For us, it is a basic condition to ensure good animal welfare in order to reach high quality standards and to be proud of our work.